Hello, I'm Daniel Seiler.
I act as a partner to strategists and decision makers, designing to upheave fundamental truths creating trust for their targeted audience.
Most business executives neither understand nor optimize the way communication design is utilized to earn trust more effectively whilst outsourcing to third parties which bill by activity with a tendency for corrupt incentives.
As of today, only a fraction of organizations understand the leverage of identifiable trust mechanisms, making those who keep the secrets even more powerful, secrets – hidden in plain sight.
All general aspects of organizations are understood and part of my decade long past experience where operational excellence in delivering design strategy and actions has been achieved through hundreds of projects and a diploma degree in communications design at HfG Karlsruhe. A selected network of brilliant independent craftsmen and knowledge workers allows to translate any thought into its respective element.
Some of my sold intellectual property helps brands build trust at scale – discover Nucleus Icons – a premium monolinear duotone iconset for the B2B mass market, which reigns as the top 4 icon set on ui8.net, making it one of the best sold products of its kind.
Regularly published content and speeches in the new frontier of spatial computing design is well-received by industry experts and published on blog.aucta.io
My current designation is co-founder and CEO of AUCTA, funded after a research break-through in spatial computing and interaction design with the mission to reinvent the instruction – providing Augmented Reality software tools helping industrial businesses with loss of know-how through retirement, productivity pressure, war of labor, safety and reducing maintenance costs.
Recent Publications
The Universal Interface
Dec 2019 – 5 min read
How AR might change how we Think – Presentation
Sep 2019 – 53 min
Diplom Presentation – AR Instruction Assistant
May 2019 – 28 min video
Nucleus Icons reaches 300 License Sales
May 2019 – 3 min read
The 18 Ways of Thinking
March 2019 – 8 min read
The Work Place
March 2019 – 5 min read
AR Usability Comparison by Device
March 2019 – 4 min read
AR vs VR Learnings
March 2019 – 6 min read
Information Design
March 2019 – 5 min read
Is 2D Dead?
March 2019 – 4 min read
Memorization
March 2019 – 6 min read
The Law of Laziness
March 2019 – 7 min read
The Cursor
March 2019 – 12 min read
The 3 business models of design
Nov 2018 – 30 min read
Specialisms
Design Strategy
Trust Mechanisms
Tech Product Brand Strategy
Integral Thinking
Clients
Awards
