Project
Book a Speaker
Opportunity
With nearly 2Bn€ annual turnover, Holtzbrinck is one of the biggest publishers in Germany and has many famous TV personalities and book authors in its portfolio.
The publisher aimed to capture a business opportunity where many event organizers and organizations would have the possibility to book famous authors and personalities.
Approach
As the design lead in the project I worked with the stakeholders to aggregate all requirements for a production ready design. A concept was distilled into a pragmatic minimum viable product (MVP) with reasonable scope for a quick development and launch.
Solution
It was obligatory to give speakers the stage visually. The goal was to achieve an experience that sparked desire to book a personality. The identity of the platform unifies the intellectual spectrum of the speakers through distinct choices in the interface design. The client wanted to present a prestigious channel for the speakers while also creating a desirable portfolio for customers to invest in one of their speakers.