Services
Universe is an entirety –
we humans segment it.
Within the spectrum of product I work in the areas of strategy, design and branding.
All areas – strategy, design and branding – affect one another. Producing extraordinary outcomes requires overarching proficiency.
From age 13 I’ve built and designed web apps; it just feels natural to me.
10
years of experience
100
projects successfully launched
11
Awards won
100
Extended network of 100 colleagues
Awards +
Startup Open Innovation Award
2019
University of California, Berkeley & others
2nd Place at Media Hackday
2016
Axel Springer SE
Winner of Insurance Hackathon
2017
Zurich Insurance Group
2nd Prize at Open Data Hackathon
2015
Hubert Burda Media
Honorable Mention
2018
Nucleus Iconset
2nd Place & DB Challenge Prize at Energy & Transport Hackathon
2015
DB
Winner of Geekettes Hackathon
2015
University of Calfornia, Berkeley & others
API Prize Media Hackday
2015
Axel Springer SE
Audience Award Spaceapps Hackathon
2015
Lab75 and NASA
Winner Media Hackday
2014
Axel Springer SE
3rd Place at Open Data Hackday
2014
Hubert Burda Media
2nd Place at Open Data Hackday
2014
Hubert Burda Media
Product Strategy
Productleadership
As Chief Product Officer, VP Design or similar, operational role. Turning a product around or successfully bringing a new one to life.
OKRdesign & supervision
Numbers that resemble the objective are hard to find and can have a huge leverage. For intrinsically motivated teams and great management.
Deductive goalDefinement
A well executed vision and mission derivation of product goals is critical for organizational alignment and long-term navigational accuracy.
Product strategydefinition & buy-ins
Cross department product strategy definition & buy-in across the organization.
Roadmap design &refocus
If you want to cut corners, you need to understand all weights of decisions regarding their effect of the outcome to cut the right corners. Nobody wants to hit the deadline goals with an abomination created.
Qualityimprovement
Quality refers to the value a customer receives from your product over its lifetime. Not everything is measurable. My tacit knowledge from experience helps here.
Research
Most problems have already been solved in other environments, you just need to know where to look. Steve Jobs famously called it: “We compare and benchmark” and then proceeded to copy from his competitors.
Executivecoaching
Always learn the recipe before freestyling. I spent years making mistakes you can now prevent by following certain advice from me in product.
"We needed to increase our productization. Daniel worked out concepts that increased the automation rate of service work in data refinement and presentation which increased our profitability margins.”
Pierre Becerril
Founder & CEO Transparent Intelligence
Product Branding
Brand & identitystrategy
Values, business strategy, product & culture.
Cheap, Normal, Premium, Luxury.
What’s the smartest strategy to express such attributes on a visual level?
Can Your venture express its uniqueness?
Logodesign
Logos can be the reasons talent doesn’t join Your company, foreigners won’t adopt Your product, people don’t recognize Your company, customers don’t trust to make the buying decision and nobody can identify anything when standing too far away.
Websitedesign
“Make your website your most important marketing tool.”
Patrick Collison, Co-founder & CEO of Stripe.
$100Bn+ market cap don’t lie.
Carvingvalues
As the title indicates, values cannot be chosen freely – you can only derive values from the behavior and beliefs of the team/people. Aggregating those values and turning them into communicable symbols for representation is tough, though.
"Daniel worked intensively with us to ultimately arrive with a logo we’re proudly using for nearly 10 years now. I didn’t know design involved so much strategical preparation and thinking before going into the visuals."
Melanie Depner
Founding Partner at Baier Depner Rechtsanwaltsgesellschaft mbH
Product Design
User interfacedesign
Effective User Interfaces can help day-to-day software operators save tons of time, make better decisions or reduce cognitive load.
User experiencedesign
The key to modern software UX is reducing cognitive load to a minimum and enable customers to achieve key actions in lowest possible time, all based on psychological insights and mechanisms.
UIdesign systems
A good UI design system is measured by higher productivity in engineering & design, higher sense of security by users and higher outcome quality.
Feature flow /experience mapping
Collaborative work with engineers and/or product owners to work out smart and functional features feasible in their creation.
UX flowmapping
Systemic planning as a foundation for iterative UX simplification.
Interactiondesign
If you want to convince and sell today, your product and visual experiences will have to excel in their interactive and timely dimension. An opportunity for UX breakthroughs and unique innovations.
Icon design &iconset design
Consistent iconography and use of digital assets builds trust with all stakeholding users and has usability, entertaining and symbolic value.
Icon & illustrationanimation
Motion & interaction design is a standard in 2022. Static everything in the web just tells your audience how old you have become. Animated icons and illustrations, passive or by interaction create an additional level of juiciness.
"Daniels business thinking mind-set combined with his design and product capabilities allowed us to work on business outcomes applying design. It’s pretty rare to get that.”
Jan König
Co-Founder Odaline, CSO Adscanner